CB - Cell Broadcast (Technology with great potentail)

CB –cell broadcast ,as the name specifies it is a service used by mobile operators to broadcast messages.
Broadcast messages can reach all the mobiles under a tower or the entire country (
Only handsets that have CB-channels activated will receive the messages). It’s fast and it’s real-time! Send-ing a message to millions of handsets is indeed a matter of seconds.

Cell Broadcast was defined in 1993 in phase 2 of the GSM standard. It was not until May 1996 that a German operator started a project to investigate the possibilities of a commercial Cell Broadcast service. The first commercial system was launched in March 1998 in Lebanon.

SMS-CB offers the ability to differentiate the push messages depending on the location. Messages can be broadcast to areas as small as one single radio cell, as big as the entire network and any cluster of areas in between. No other mature technology offers such a feature.

words, SMS-CB messages are directed to radio cells, rather than to a specific terminal. SMS-CB is an unconfirmed push service, meaning that the originator of the message does not know who has received the message, allowing for services based on anonymity.

A Cell Broadcast Entity (CBE) is a multi-user front-end that allows the definition and control of SMS-CB messages. A CBE can be located at the site of a content provider.

At the site of the operator a so-called Cell Broadcast Centre (CBC) is located. The CBC is the heart of the Cell Broadcast System and acts as a server for all CBE clients. It takes care of the administration of all SMS-CB messages it receives from the CBEs and does the communication towards the GSM network. The GSM network itself takes care of delivering the SMS-CB messages to the mobile terminals.

This technology is used in deploying location-based subscriber services, such as regional auctions, local weather, traffic conditions and 'nearest' services (like requesting the nearest service station or restaurant).

To recieve a broadcast message the mobile subsciber must tune into that broadcast channel. Most modern mobiles are equipped with this technology and the hadsets will be preactivated to recieve broadcast messages. A single broadcast message can contain upto 1395 characters, and equivalent of 8 normal SMS message.Broadcast messages have a dedicated channel of their own and they in no way add any load to the existing network.
Broadcast Advantages
Location sensitive
Fast and efficient message delivery
No additional network traffic
Real time communication (less than 5 sec delivery time)
Support binary messages (ringtones, logos, OTA configurations)
No storage required
No need to know the telephone numbers of the mobiles
Possible Services

1 Cell information
Perhaps the most common service is broadcast of cell information. Most networks already have this service on channel 50, which is done without a CBC.
2 Events
Important Events happening in the city or country can be broadcasted .
3 Advertising
Cell Broadcast is well suited for advertising. However, it must be kept in mind that there must be a balance between advertising and ‘useful’ information, otherwise the Handset User may turn off the channel

4 Traffic Information Service
In-car navigation systems become increasingly more popular, especially for the business drivers that travel from destination to destination. Cell Broadcast is a very efficient bearer for information about traffic jams or road works, so the navigation system can calculate an alternate route.
5 Operator Information

The network operator can use Cell Broadcast to announce tariff changes, advertise for products and ser-vices, perhaps in exchange for free logos or ring tones to keep the Handset User interested in the channel.
6 Auctions
Mobile auctions can start with a Cell Broadcast message. Users can enter their bids through SMS, or IVR and the end of the auction can again be announced with a broadcast message.
7 Emergency notification

Emergency services are one of the most wanted location-based services that people would like to have on their mobile telephone (according to Harris Interactive US market study on LBS). This preference for emer-gency services exists because local calamities are a fact of life: environmental disasters like Tornadoes, Typhoons, Tsunami and volcano eruptions; major traffic calamities; industrial disasters like explosions and recently terrorist actions happen all over the world.
8 M-Marketing

A Mobile Marketing campaign is an activity where a company needs access to a large group who are will-ing to co-operate in a survey. The group of Handset Users is already large (hundreds of thousand to many millions of subscribers), and is still growing. These Handset Users might be willing when given the right incentive. Cell Broadcast can be used to trigger responses. Responses given through SMS or IVR are used to build a database with valuable marketing information.

Vision and Future
Mobile handset user:
Cell Broadcast will be the reliable, location specific, source of information, Today it's text, tomorrow it will be pictures and the day after it will be video. In case of emergencies, using a mobile handset will be the reliable way of receiving information - fast - through Cell Broadcast messages send by authorities.

Government authority:
Because of the growth of mobile telephone users, the immense popularity of mobile telephones, Cell Broadcast is the ultimate way to communicate to citizen in case of emergency. Even those people, who do not have a mobile telephone, will be informed by the people who have it.

Network Operator:
Cell Broadcast will boost revenues for SMS, MMS, WAP and IVR services. From Operator Customer Loyalty perspective: offering Cell Broadcast information, in cooperation with Government authorities, will help your customers receiving the right information, on the right moment, on the right location, from a reliable source, via the mobile telephone.
Future
Right now only text and binary messages can be broadcasted. But as 3G phone become more and more popular 3G broadcast services will be available. Streaming audio and video will be available on broadcast channels. Those kind of technologies will ensure that a mobile user has access to all the radio and TV channels on his mobile phone itself.
Questions coming to your mind ?
Q: How can I send a Cell Broadcast message?
A: This is not possible. Only an operator/content provider can send messages.

Q: Will Cell Broadcast expose my position to the operator or content provider?
A: No. Since Cell Broadcast does not address individual mobile phones, it does not need to know your position.

Q: Do I have Cell Broadcast on my mobile phone?
A: Probably Yes. Most modern Cell Broadcast GSM phones support Cell Broadcast. The name could be different i.e. Local info, cell info are also used as names for Cell Broadcast on mobile phones.


Q: How do I activate Cell Broadcast on my mobile phone?
A: Please check your mobile phone manual or call the customer care.

Q: I would like to receive only messages with are of interest to me.
How do I block SPAM?
A: As a mobile phone user you can yourself decide which Cell Broadcast channels to activate.

Q: Is Cell Broadcast also available in the new 3G networks?
A: Yes, the service is called Service Area Broadcast (SAB) in 3G and delivers the same functionality with enhanced capacity on the air-interface.

Q: Is it possible to send EMS-content over a Cell Broadcast channel?
A: Yes, in February 2002, EMS content (logos, icons, ring tones, etc..) being sent over a Cell Broadcast channel has been standardised. Handsets manufacturers will follow these 3GPP specifications.

Q: Can I receive Cell Broadcast messages from my home country in a different country?
A: No. Cell Broadcast provides location speicific messages, and are limited to the network of the operator you are connected to.

Q: What is the length of a Cell Broadcast message?
A: One Cell Broadcast message contains up to 15 pages of 93 characters each.

Q: Why does my operator not have Cell Broadcast.
A: Probably they did not discover the power of Cell Broadcast yet.

Train Travel @Karnataka Express (New Delhi to Bangalore)

I opted for train travel this time after a long period while coming back from delhi .And it was none other than Karnataka Express as it take kind of nights a 1 day .

Earlier the plan was that I will come with my family but due to some change in plan it was just me, and I really enjoyed these ~40 Hrs spent.

I simple love traveling by train ; the only thing that stops me is the time .

As I was without my family I had all the time to spend it as I wanted! which could have been difficult with my kids.


Day 1

We hired an driver to reach New Delhi railway station from sonipat.Its ~60 Km from my hometown .
We took my brother in laws car but opted for driver as he is famous for make things late all the time he drives .
We reached station some 1:15 hrs before schedule and soon I asked him to leave and I was all alone .


The train started some 30 minutes late, quite acceptable by Indian terms
So after the train started I had the dinner packed by my mother. Mothers will never stop caring for there kids let them be young or grown ups.I told her very firmly , pls don’t prepare any food for the way ,but she didn’t agree.
She had prepared palak parathas with tori ke sabji ,it was awesome ,she also packed some buttermilk for me.After having the food i tried to sleep but soon came the first stop @agra and came a couple with loads of luggage ,thus a prospect fight and that’s what it turned out to ,a verbal fight, as the guy started moving out the already placed luggage here and there to place his own, and to stop this stuff I played the mediator role to stop the dirty stuff and it worked as always.

I went for sleep around 1 AM my usual time ,but it never was sound sleep ,reason I could not figure out as it was convenient enough.

Day2

As I got countless wakeup throughout the night so I decided to finally wakeup around 6 thus After many many days I GOT THE opportunity of watching the sunrise ,I captured it too with my Nokia N72.

I am an foodie ,love eating and keeeping that spirit I tried wada @Bhopal station in the morning ,but I was wondering that the particular shop I got wada from only had south Indian food ..like dosa ,ildi wada.As Bhopal is in central India ,but anyways I enjoyed the wada,as I am fan of south Indian food.Then it was followed by the Bread with vegitable cutlet been served by the pantry guys in the train.

After food it was reading time then ,I got a Chetan BHagat book(3 mistake ….) from New delhi station .although I am not a great fan of chetan bhagat style of writing ,but I found this book appropriate to complete during my ~40 hrs journey .
My earlier experience with his book(5 point someone ) was not great …as I never found it worth ready after couple of chapters as I found it was not as interesting as my own collage life.

In the evening I had the pleasure of meeting an interesting person. A polite ,educated ,well spoken guy was discussing something with person sitting next to me and listening to them, I interrupted and participated with them and within few minutes I come to conclusion that he had some loose screws .He was so confused that he was not even aware what bogie he was into. That’s the fun of traveling on the train ,which you normally don’t get in any other medium of travel ,as you prone to meet many different and unique cases.

Day 3

Again it was tough for me to get the sound sleep I expected, and I was awake at around 8 AM, this day was more of an wait for reaching Bangalore ,which I stared almost at 11 although the expected time to reach Bangalore was 1.40 .
Meantime I also completed my first Chetan Bhagat book ,which I would have never done if I had other ways to pastime .
After completing reading his book I feel that I too can write books ,as its not too tough to write such books.


Few hours before reaching Bangalore came some station named Sri Sai XXXXXXXXX ,not sure about the complete name, ane the gentleman I was talking about I met the day before left the train and then I understood the reason for his behavior .I have many such cases who spoil there carrier for such things .In search for unknown things they loose focus from the real things.

Karnataka Express halts at three stations of Bangalore ,yehlanka been the first one then Cant and finally city .In train I came to know that Cant will be the nearest one for me as I stay near in C V Raman nagar.But I was lucky enough as the train stopped for couple of minutes at some small station which was just 3 Km away from my flat and I grabbed the opportunity ,I offered the same to one other train mate who refused saying he has family even though I also extended my help in that too ,and thus the 40 hrs of wonderful journey came to an abrupt end.

Happy Diwali

Wish all of you " happy an prosperous diwali".

New generation Alto –A star

Recently Suzuki showcased its Alto A star at Paris Auto Show, and in coming days it will be launched in India too.

Suzuki is targeting European market with this car and will be called as Alto out there ,but will be A-Start in India .
As maruti want it to co-exist with current alto and to challenge Hyundai ‘s i10.
It has got great looks and with its beautiful look it will please the fairer sex.

A-star will be price between Rs3-4 lakhs(petrol version). No plans for the diesel version yet by Maruti-Suzuki.

Buick –General Motors

“Buick” may not be that popular or say known brand in Indian automobile market but it has potential and history attached. Most of us have certainly heard of Opel, chevrolet the well know brands in India .But do you know ? it’s the buick which goes back to the origination of General Motors.
I first heard of this brand when I was in Shanghai (China) ,and guess what !China is the biggest market for Buick.
Peek
Ok ,lets peek into the history of Buick and thus the origination of GM .
Buick was at time independent motor company know as Buick Motor Company ,started in early twentieth century ,1903 @ Detroit(Brith places of many auto giants) .
William Durant took over in 1904 to manage Buick and Buick soon became the largest car maker in America. He used the profits earned out of Buick success for series of corporate acquisitions and thus emerged the great General Motors.
Durant philosophy was each General Motors division to target one class of buyer, and in his new scheme Buick was near the top only the Cadillac was more prestigious.

Even today Buick is sold in large numbers in USA ,Canada ,China ,Taiwan .
In china Buick is left back VW in the sales figures .

Checkout some of the models of Buick .

Buick Enclave (2008 — Current)
Buick Lucerne (2006 — Current)
Buick Park Avenue (2007 — Present, only sold in China)


I hope to see Buick on Indian Road some day.

Intuition – The Sixth Sense

Intuition ! what is intuition ?Do we believe in it and should we believe in it?
Is intuition an supernatural phenomena or is it purely analytical ?
With these questions in mind ,I thought of putting my understanding of intuition.


To start with I am a firm believer in intuition. But what is intuition ?
Intuition is the ability to sense and come at conclusion without putting thought process into it.
This word has always excited me and it is integral part of my life .Being a teenager I thought its supernatural phenomena and its not analytical but off late I have changed my perception of intuition.

I have at times taken quite a number of decision on intuition. And to my surprise it worked almost without exception ,and to add more to ,after deciding on intuition and later putting the thoughts to it I never regretted my decision.

So is intuition the subconscious mind of ours which direct us with an instant response based on the experiences we have gone through. Yes ,is my answer as far as I understand.
I am sure a person having positive attitude in life will always come up with intuitions that are positive too.And I feel the more to talk and feed your intuition is simply become stronger and accurate.

Recently while going through some biographies of the successful CEOs ,I found that its part of there personality too and just not that they use it quite frequently even at crucial points.As its not always possible to have all the data before you start. So its better you start quick with 80% info then wait longer for the rest 20%.

To conclude i feel its good to listen to our intuition it might help most of times.

Bullet Classic –Bullet Reborn

Here is a good news for the bullet enthusiasts. Royal Enfield will launch the bullet classic soon.
It will be a 500 CC bike .This will prove out to be beast with 27.2 BHP,looks are stunning too.

Just to give you some brief info ,Bullet is the longest running model since 1932,a great achievement I feel.

For more details check the link below.

http://www.bulletclassic.com