“Buick” may not be that popular or say known brand in Indian automobile market but it has potential and history attached. Most of us have certainly heard of Opel, chevrolet the well know brands in India .But do you know ? it’s the buick which goes back to the origination of General Motors.
I first heard of this brand when I was in Shanghai (China) ,and guess what !China is the biggest market for Buick.
Peek
Ok ,lets peek into the history of Buick and thus the origination of GM .
Buick was at time independent motor company know as Buick Motor Company ,started in early twentieth century ,1903 @ Detroit(Brith places of many auto giants) .
William Durant took over in 1904 to manage Buick and Buick soon became the largest car maker in America. He used the profits earned out of Buick success for series of corporate acquisitions and thus emerged the great General Motors.
Durant philosophy was each General Motors division to target one class of buyer, and in his new scheme Buick was near the top only the Cadillac was more prestigious.
Even today Buick is sold in large numbers in USA ,Canada ,China ,Taiwan .
In china Buick is left back VW in the sales figures .
Checkout some of the models of Buick .
Buick Enclave (2008 — Current)
Buick Lucerne (2006 — Current)
Buick Park Avenue (2007 — Present, only sold in China)
I hope to see Buick on Indian Road some day.
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